"President Obama's National Export Initiative (NEI) has two short-term goals: double exports in the next five years and support two million jobs. The priority focus of the NEI is to put America on a track to take full advantage of the global marketplace."
The NEI goals require a repositioning of America's strategic outlook in regards to exporting, and Department of Commerce's International Trade Administration (ITA) plays a major role in implementing the necessary initiatives and programs designed to achieve these objectives.
"I have implemented a 12-month plan that refocuses how ITA works," Sánchez said. "We will give added emphasis to companies that already export and are ready for new markets."
Sánchez also noted that commercial engagement strategies are being developed for emerging nations, including Brazil, India, China, Vietnam, and South Africa, that will be targeted to help ensure long-term success of the NEI.