Indian steel giant Tata Steel has introduced Tata Steelium, its first branded cold rolled steel in Sri Lanka, with an eye on the auto-ancillaries sector in the island country.
Tata Steelium will be supplied to electrical engineering product makers and other component makers, as well as to makers of steel furniture and other related products.
Tata Steelium, which will be manufactured at Jamshedpur, will have features such as superior formability, flatness, surface quality, thickness consistency and strength.
Tata Steel, which has been selling its products in the Sri Lankan market for more than fifteen years, stated that its focus in Sri Lanka has shifted from transactional sales to relationship-based sales to key accounts. In Sri Lanka, Tata already has a big presence in the automobile market, besides having a wire manufacturing unit.