Rautaruukki’s new business model
As previously reported at SteelOrbis, Finnish steelmaker Rautaruukki was in preparations to change Group's business model. The new business model is customer-oriented and it is expected to increase the sales growth and acquire a higher level of profitability.
The company established four different market-oriented divisions. The new market divisions are metal products,
construction solutions, mechanical engineering solutions and metal
fabrication solutions and the
production division. This business model will increase contact and cooperation between customers and the Group.
The metal products division's products are flat steel,
tubular, long steel, reinforcing and other metal products.
The residential and commercial building and infrastructure sectors are
construction solutions division's customers.
The customer sectors for the mechanical engineering solutions division are the marine and offshore, pulp and paper and lifting and transport equipment industries.
Furthermore, the customer sectors for the metal
fabrication solution division are the electronics,
automotive, household appliance and light engineering industries.
The
production division includes the
production of
plate and strip products and cold rolled and
coated products in
Finland,
tubular products
production in the Nordic countries and the
production of bar and reinforcing products in
Sweden and
Norway.
The Group's financial reporting for 2003 will be taken into account according to old business divisions.