Finnish stainless steel producer Outokumpu has revisited its vision "to be the undisputed number one in stainless steel" at its Capital Markets Day held in London on September 22 for investors and analysts, pointing out that its strategic direction remains the same, but there are some adjustments in priorities of the strategy and its implementation.
The program included a review of Outokumpu's strategy, presentations on Outokumpu's latest investments and an external presentation on the ferrochrome markets. The adjusted strategic priorities focus on improving the performance of the current operations as well as putting more effort on developing future growth, the company revealed.
CEO Juha Rantanen said on the occasion, "Outokumpu's strategy is targeting better and more stable profitability and good customer satisfaction. The adjustments in our priorities emphasize utilization of Tornio's cost competitiveness in high-volume products as well as fast transformation to special grades and products. Our short-term focus is on efficient and speedy strategy execution followed up by certain key performance indicators. The long-term growth in demand for stainless steel is supported by several global trends - urbanization and need for clean energy and water - which makes this a fascinating business."