Emirates Steel Industries – A strategic perspective

Thursday, 20 March 2008 13:27:51 (GMT+3)   |  

By Mr.Hassan Sha'sha'a, Vice President - Strategy & Development, Emirates Steel Industries

Mr. Hassan Sha'sha'a is responsible for the overall delivery of current expansion projects at ESI to increase its production capacity from 0.6 million tons per year to around 3.2 million tons per year. In addition, he is also responsible for developing and implementing ESI's long-term business development strategy to achieve the defined production capacity target of 6.0 million tons per year.

The responsibility for the development of the steel industry in Abu Dhabi has been vested primarily in Emirates Steel Industries (ESI), a wholly owned subsidary of the Abu Dhabi Basic Industries Corporation and General Holding Corporation.

ESI intends to:

  • Expand its steel business from 0.6 million tons a year to produce around 6 million tons a year of hot rolled bars, wire rods, heavy sections, flat products and other high value steel products.
  • Provide the foundation for further manufacturing in its own downstream facilities and by other manufacturers in the region.
  • Secure the necessary iron ore concentrate for the production of pellets, which in turn constitutes the main raw material for ESI's total integrated steel operations.

To achieve these objectives, ESI is executing and planning for several, diverse ambitious development projects that are to be commissioned throughout the period between 2008 and 2015. ESI's working paper will address the company's strategy to meet these objectives, to achieve its projects under execution, envisaged projects and the strategic drivers for the chosen projects.

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