To address unfair trade from China and low oil prices, Ternium is focusing on three strategies: optimizing its processes, producing products with higher added value, and reducing response times to improve its technology platform, the company said in a release this week.
"Despite this difficult scenario, we believe Ternium Mexico maintains its enormous growth potential and are demonstrating in sectors such as automotive," the company said in the statement.
Ternium added that "the global steel industry was complicated during the past year and particularly in recent months."
The company cites China as the main “distorting” factor, because the country is attempting to “unfairly place its surplus production of about 400 million tons.”