Hyundai Hysco to reduce output of pre-painted steel sheets in 2012

South Korean steel producer Hyundai Hysco has said it plans to reduce its production of pre-painted steel sheets in 2012 compared with 2011, concentrating its output on automotive steel sheets.
 
Accordingly, Hyundai Hysco plans to produce 230,000 mt of pre-painted steel sheets in 2012, compared to the estimated output of 270,000 mt in 2011, as the company is seeking to avoid incurring losses in its pre-painted steel sheet business. Unlike other local makers of pre-painted steel sheets, Hyundai Hysco has difficulties in making profits from the sales of the product in question, as most of its pre-painted steel sheets are for use in construction works rather than for production of household appliances.
 
In particular, the recent deterioration of domestic market conditions for sales of pre-painted steel sheets for use in construction and the large inflow of low-priced Chinese products have made it even more difficult for the company earn profits from the sales of its pre-painted steel sheets.