The home appliance market in Turkey saw 21 percent year-on-year growth in the first half of this year, according to the data released by the Turkish Home Appliance Industrialists Association (BESD). The significant growth rate is partly due to the low level in the first quarter of last year. The home appliance market in Turkey is expected to grow by more than 10 percent year on year in 2011.
According to the BESD's report, in the January-May period of 2011 overall home appliance sales in western Europe increased by about one percent, while in Russia home appliance sales increased by approximately 35 percent, both compared to the corresponding period of 2010.
However, in the first five months this year in North Africa overall home appliance demand declined in parallel with the region's political and social situation, with sales to the region falling compared to the same period last year.
The report emphasizes that rising raw material and transport costs adversely affect profitability in the home appliance sector.