Electrolux to raise prices in Europe as steel costs soar

Tuesday, 14 June 2011 17:42:52 (GMT+3)   |  

The world number two home appliance maker Swedish-based Electrolux AB is to raise prices in Europe from October this year to cover surging raw materials costs, even as it faces competitive pressures, the company said on June 13.

Electrolux, like the world's leading appliance maker Whirlpool Corp., has already raised prices in North America after the prices of metals, chemicals and plastics soared.

"Over the past 18 months, the average costs for some of Electrolux's most important raw materials have increased between 40 and 90 percent, while costs for transportation have also increased significantly," Electrolux said in its statement.

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