JFE Bars & Shapes Corporation, a subsidiary of Japanese steelmaker JFE Steel Corporation, has announced the launch of a new eco-friendly steel brand, Eco-L®, developed as part of the company’s ongoing decarbonization strategy.
Promoting renewable energy and circular steelmaking
The Eco-L® brand is produced entirely from 100 percent steel scrap melted in electric arc furnaces (EAFs) powered by 100 percent non-fossil electricity, supplied either through power purchase agreements (PPAs) or in-house renewable generation.
This approach eliminates carbon emissions from electricity use and reduces overall manufacturing emissions to one-quarter to one-fifteenth of those from conventional blast furnace production.
Through the Eco-L® initiative, JFE Bars & Shapes aims to strengthen renewable energy expansion and decarbonized value chains within Japan’s steel sector. The company will continue to:
- improve energy efficiency and reduce fossil-fuel dependency,
- expand the use of renewable and non-fossil power, and
- develop carbon-neutral steel grades for both domestic and export markets.