"ITA is moving to identify new-to-market opportunities in the global economy for businesses of all sizes," said Francisco Sánchez, Under Secretary of Commerce for International Trade. "We are expanding the International Buyer Program, identifying emerging markets, and pinpointing new technologies with potential for growth. World Trade Month is an excellent time for all Americans to realize the value of trade to the American economy."
The International Buyer Program (IBP) is a government-industry program designed to increase US export sales by promoting international attendance at major US industry trade shows.
Sánchez intends to promote the observance of World Trade Month in a series of events throughout the country and during upcoming trade missions to Asia, Latin America, and Europe. Meanwhile, in two weeks, Commerce Secretary Gary Locke will embark on the Obama administration's first cabinet-level trade mission - an initiative that will take him to Hong Kong, Shanghai, and Beijing, China; and Jakarta, Indonesia.
With 95 percent of the world's potential consumers living outside the United States, there are vast opportunities for American companies of all sizes to expand their business and support American jobs.