MMK focuses on innovative products and end-user service

Thursday, 04 June 2015 16:20:31 (GMT+3)   |   Istanbul
       

Pavel Shilyaev, chief executive officer of Russian steel producer Magnitogorsk Iron and Steel Works (MMK), stated at the 13th Moscow Steel Summit held recently in Moscow that focus on innovative products and improving end-users' service experience will become key priorities for MMK.
 
According to Mr. Shilyaev, Russia's metal producers have now exhausted the positive impact of the ruble devaluation, which briefly made Russian metal products more competitive in foreign markets. "Over the last 15 years of large-scale capital expenditure, the mill has become a completely different and in many ways an entirely new facility in terms of both profitability and production quality. The company is now able to offer updated high value-added products to the market. Now we plan to focus more on improving the services we offer our customers, gradually increasing high value-added production and cutting costs,"MMK's CEO said.
 
At the conference, Maxim Lapin, director for business development and efficiency at MMK, stated that key trends such as decreasing metal consumption rates, growing protectionism among importing countries, surplus steelmaking capacities and the active use of steel substitute materials will have a negative impact on the development of the Russian and global ferrous metals markets.
 

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