Ukrainian steel pipe producer Interpipe has announced that it has officially registered its trademark with the Ministry of Economy in the United Arab Emirates (UAE) for the first time. Interpipe’s registration represents a first step in the fight against the emergence of a counterfeit steel pipe industry in the UAE, which affects its market share in the region negatively, and reinforces the company’s commitment to delivering the highest quality certified steel.
Interpipe stated that it has supplied steel to the UAE market for more than 10 years, while its products are widely used in construction and infrastructure projects in the UAE. The region accounts for more than 16 percent of the company’s global sales.
“The depth of the counterfeit steel industry in the UAE remains unquantified; however, its existence presents a significant challenge, not only to the steel industry but to the construction business as a whole, because uncertified steel cannot be guaranteed for its integrity, strength or durability. Interpipe products are well known and established in the UAE, and this move to officially register our trademark is a positive step towards introducing an additional, and necessary, line of defense against the counterfeit industry,” said Andrey Burtsev, vice president of Interpipe.