Speaking at the 7th YISAD Flat Steel Conference & SteelOrbis Market Talks held in Istanbul on April 30, Fatih Çıtak, marketing manager of Oyak Mining Metallurgy, stated that Turkey needs to look ahead with the assumption that nothing will change in terms of trade measures in the US and EU. “Amid the trade measures in the global market, the Turkish steel industry cannot survive given that it imports half of its total consumption. If current duties and quotas are withdrawn, then we can gain another perspective on the steel trade, but for now we should leave this issue behind,” he said.
Stating that there are too many risks in the global market in terms of economic, technological and demographic issues, Mr. Çıtak said that data management is very important for companies’ future plans for inventories, sales, and product development. Other important improvements that market players should pursue are mass personalization, sufficiency of raw materials and resources, and changes in energy resources.