India-based steelmaker Essar Steel has announced the launch of high quality color-coated roofing products, especially for the Jammu and Kashmir market. These are specialized steel products, which will be largely used for the housing segment.
According to Essar Steel, the products in question will be supplied from its plant based in Pune, Maharashtra. In order to ensure consistent supply of the product, the company has streamlined its distribution network and enhanced its supply chain management in the region. Essar Steel has also appointed distributors to ensure the availability of the product.
The products find varied application in the construction and infrastructure industry, in white goods and in the automotive industry depending on life cycle and environment. Currently, these products are being largely exported to Europe, Russia and African countries.